LOGO AND LETTERING DESIGN
The logo is not only what the company represents but
it is the company itself.
The characteristics of a good logo are four:
– to be descriptive, that is conveying ideas, positive
feelings of comfort and optimism, all values linked to the
image of the pharmacy;
– to be remembered and recognized, so that it can
be well stored in the mind of the customer, who
unequivocally will associate it with the products or
services of that pharmacy;
– to be versatile and adapt to the colors and to the
dimensions. It will be possible to use it in different ways;
– to be original: not all companies are alike, just as there
should not be logos that are too similar or in any case
clearly referable to other existing brands.
Moreover it has to Improve the visibility of the
pharmacy and its strengths.
a unique, strong, different identity.
The new logo is used in the various extensions and applications to design all administrative documents, business cards, shoppers and all accessories related to pharmacy packaging.
The goal is to be able to provide a homogeneity of the pharmacy’s image.
The internal graphic communication design is focus at increasing
the level of enjoyment of the pharmacy for customers.
The objective is to succeed in increasing the degree of availability
of the commercial offer, making the exhibition spaces consistent
and clearly visible by giving to the pharmacy a highly professional and distinctive image.
OUT STORE COMMUNICATION
The out store graphic communication is essential because it is the first communication the customer perceives and that therefore must represent the anticipation of what they will discover entering the pharmacy.
COMPANY PROFILE DESIGN
A fine company profile of the pharmacy will give the possibility to get potential customers through new canals, such as social network and website. Moreover a paper company profile, will be able to reach homes and work offices.
The original italian design to create a unique buying experience.
An international firm of architects, planners and interior designers specialising in a wide range of project pharmacy.
An international firm of architects, planners and interior designers specialising in a wide range of project parapharmacy.